For years, ABIT has been known as a company that consistently looks for ways to improve; to find out what is expected, and achieve more than what was thought possible.

This philosophy shapes everything that we do here at ABIT, right down to the very products that we make. Our motherboards not only set new standards for quality, but technologies like SoftMenu™ and OTES™ allow users the flexibility and power to exceed what they would normally expect from a computer system. Products that put power where it truly belongs:

In the hands of the user.

Over the years, ABIT has become the premier enthusiast brand by making products that cater to the enthusiast. The hobbyist. The professional. Looking forward, ABIT will strive to make products that not only meet the needs of this group, but also find ways to empower the computer novice. New technologies like µGuru™ make overclocking and BIOS flashing as easy as point-and-click. Advancements like OTES™ give maximum air cooling, eliminating the need for a complicated water-cooling system.

By making the technology as transparent and easy-to-use as possible, we hope to make products that are not only the best on the market, but are accessible by experts and novices alike.

Exceeding expectations.

This is the ABIT way.